Your page lists modules.
A table of contents tells people what they’ll sit through. Buyers pay for what they’ll be able to do afterwards.
For coaches, consultants & educators
You know what to teach. Let AI help you sell it.
Build an offer and sales page around your expertise in one afternoon. Answer a few simple questions, and our AI skills handle the copy and page building. Works with your Claude or ChatGPT account.
- One-time
- Lifetime access
- 14‑day money‑back guarantee
From Kourses co-founders Ian Bass & James Dyson
What buyers say
“The questions were the useful part. By the time it wrote anything, I knew what my course was actually promising.”
Hannah M.Nutrition coach“I’ve had a course for two years and never had a page I wasn’t embarrassed by. Now I do.”
Daniel R.Guitar teacher“It didn’t sound like ChatGPT. It sounded like me on a good day.”
Priya S.Career coach“I finished the offer and the page in one sitting. I didn’t expect that.”
Marcus L.Business consultant“The follow-up emails were the part I’d always skipped. They’re written now.”
Elena V.Pilates instructor“Short lessons, and each one ends with something finished. That’s rare.”
Owen P.Language tutor“I stopped listing modules and started explaining what changes. The whole page got easier to write.”
Sofia D.Watercolour teacher“Worth it for the offer builder alone. I can finally explain what I sell in a sentence.”
Grace T.Leadership coach“I used Claude, my business partner used ChatGPT. We both got drafts we could work with.”
Ben A.Photography educator“The campaign planner gave me a promotion calendar I can reuse. No more winging launches.”
Aisha K.Mindset coachYou did the hard part. Then the sales didn’t come.
You built the course and launched it. A handful of people bought, and then it went quiet. It usually isn’t the course. It’s the case you’re making for it.
Your AI copy sounds like everyone else’s.
Ask AI cold and it guesses. Everyone’s AI guesses the same way, so your page reads like all the others.
Nobody follows up.
Most people won’t buy on the first visit. Without a way to capture and follow up, they leave and forget.
And you don’t need a huge audience. Creator data from one of the largest course platforms shows its average six-figure creator has an email list of around 4,000 people and 309 customers.
Source: published course-platform creator data, August 2025.
Your sales system in three steps.
No blank page and no prompt-writing. The skills ask, you answer, and the work happens in the right order.
Offer Builder · interviewing you
What’s included, and what does it cost?
Six short lessons, a practice plan and a checklist. $49.
What happens if it doesn’t work for them?
They get a full refund within 30 days.
Type your answer…
Phone Photography for Beginners
Take everyday photos you’re proud to share, with the phone you already own.
Start the course — $496 lessons · 7-day practice plan · 30-day refund
- Welcome 1Your first lesson is ready
- Welcome 2The setting that fixes dark photos
- Recovery 1Still thinking it over?
Spring promotion · 6 emails
MonTueWedThuFriSatSun
Everything your course needs to sell.
Seven AI skills, short lessons and two planning tools. Each one ends with a finished asset.
Your sales page, written and built.
Copy from the headline to the last question, then a designed page ready to review and publish.
A promise people can picture.
Turn “here’s everything I teach” into a result your buyer wants.
An offer you can explain in a sentence.
Course, price, inclusions and guarantee in one clear package.
Follow-up that brings them back.
A capture plan, welcome emails and recovery emails that answer what’s holding people back.
Promotions with a real reason.
A six-email campaign and a dated runsheet you can reuse three or four times a year.
See what changes the numbers.
Price, list size and campaign frequency in one projection. A planning model, not promised earnings.
Short lessons, one per pass.
Follow along with your own course open beside you.
Nothing missed before you promote.
Check every piece is in place.
Get Course Sales Engine — $27
One-time · Lifetime access · 14‑day money‑back guarantee
Pages built with Sales Page Builder.
Different courses, different styles, one process. Drag or use the arrows to look through them.
Illustrative recreations of pages built with Sales Page Builder. Brands and people are fictional.
Build yours — $27
One-time · Lifetime access · 14‑day money‑back guarantee
What would it cost to get this done another way?
Hire a copywriter
$1,000–$5,000
for a sales page project (Upwork’s listed range)
Just the page, with no offer work, emails or campaign plan.
Ask AI cold
Free
Copy that sounds like everyone else’s, and you still have to work out what’s wrong with it.
Course Sales Engine
$27, once
this afternoon
Your offer, your page (written and built), your follow-up emails and a campaign plan, in your words.
Ian Bass & James DysonCo-founders, Kourses
A note from the founders.
We’re Ian Bass and James Dyson, the co-founders of Kourses, a platform for hosting, selling and delivering courses. We see a lot of course sales pages. The pattern we see most often isn’t a bad course. It’s a good course described like a table of contents.
Course Sales Engine is our answer: the offer, the page, the follow-up and the promotion, done in the right order, with AI doing the drafting and you making the decisions.
It’s $27 because it’s how we introduce people to what we make. There’s no $6,000 coaching programme waiting at the end of this.
Ian & James
Who this is for, and who it isn’t.
This is for you if:
- You have a course, programme or workshop ready to sell, or one you already teach.
- It has made few sales, or none yet.
- You can reach at least some of the right people: a list, a following, past clients or a community.
- You’ll review what the AI drafts and put it to work.
This isn’t for you if:
- You haven’t decided what to teach yet. Test the idea first.
- You want someone to run ads or do it all for you. This is DIY, with a lot of help.
- You’re looking for passive income without doing the work. No page can do that.
Everything you need, for $27.
Course Sales Engine
- The Course Sales Engine training: short, practical lessons
- Promise Builder + Offer Builder
- Sales Page Writer + Sales Page Builder
- Sequence Writer
- Campaign Writer + Campaign Planner
- Engine Confirmation Checklist
- Course Revenue Forecaster
$27 USD
one payment · Lifetime access to the course and included skills.
You’ll use your own AI, page and email tools; their subscriptions are separate.
Questions, answered.
The honest answers to what people ask before they buy.
Couldn’t I just ask ChatGPT to write my sales page?
You can, and you’ve probably seen the result. Without the right inputs, AI guesses, and it guesses the same way for everyone. The skills ask you the questions a good copywriter would, in the right order (promise, offer, page, follow-up), so the draft is built from your course and your buyer.
Is this another course I’ll never finish?
It’s built to be used, not watched. Answer the questions, and the skills draft your offer and sales page in an afternoon. Each short lesson pairs with a skill, and each pass ends with a finished asset. Come back for the emails and campaign plan when you’re ready, with lifetime access.
What is an AI skill? Do I need to be technical?
A skill is a reusable set of instructions that turns your AI into a specialist for one job, like writing your offer or your sales page. They’re designed for Claude and ChatGPT, and you use them in your own account. No coding involved.
Does it build my page? What about hosting?
Yes. Sales Page Writer writes the copy and Sales Page Builder helps turn it into a designed page. You review it and publish it with your chosen setup. Hosting, checkout, email sending and course delivery are separate.
Will it work for my niche?
The process works from your course, your buyer and your words, so it isn’t tied to business or marketing topics. The worked example on this page is a photography course on purpose.
I’ve made a few sales, or none. Is this still for me?
Yes. That’s the stage this is built for. Bring what you know from any buyers or clients: their questions, their words, why they said yes. If nobody has ever shown interest in the result your course offers, test that first. A page can explain value; it can’t create demand from nothing.
Do I need a big audience or paid ads?
No. You can build every asset without either. To make sales you’ll still need a way to reach the right people, and this helps you make the most of the ones you already reach. It doesn’t teach traffic tactics or run ads for you.
Will the copy sound like me?
The skills write from your answers, your audience’s language and examples of your writing. Then you edit: cut anything vague, add your stories, check every claim. That’s how it ends up sounding like you, not like AI.
Is this a way to sell me something bigger?
There’s no high-ticket programme at the end. Kourses, our course platform, is optional, and you don’t need it to use anything here. The checkout offers optional add-ons; you can skip them.
Is $27 the full price? What if it isn’t for me?
Yes: $27 USD once, with lifetime access to the course and included skills. If it isn’t right for you, ask for a full refund within 14 days. No questions, no conditions.
Your course is finished. Its sales page shouldn’t be the reason it doesn’t sell.
Make the case for it. Write the offer, build the page, set up the follow-up and plan the next promotion, starting tonight.
Get Course Sales Engine — $27
One-time · Lifetime access · 14‑day money‑back guarantee